Employer Branding Case - Deloitte
Deloitte is one of the world leading consulting companies with over 4000 employees and 12 different locations in Belgium. What makes Deloitte our perfect partner is that they really care about students and offer great opportunities such as internships, student jobs and graduate programs to kickstart starters’ careers. Deloitte immediately loved our idea as they could help students while also effectively targeting the right profiles.
Deloitte ran an employer branding campaign to build goodwill, awareness and attract young talent to their events, but mostly to help get our hardworking students through their exams. They came up with a creative concept that offered study tips and motivational content, acting as Zerocopy students’ study partner. As well as their motivational messages, Deloitte promoted educational events, including the Deloitte technology days and many more.
Our students reacted really well to this campaign because of its human touch. Deloitte truly succeeded in giving students what they needed, when they needed it the most. Thanks to the Zerocopy community we were able to target the advertisements specifically to graduates that fit the Deloitte profile which helped us create a win-win for both our students and our client.
Sensibilisation case - CM Teleblok
CM is a Belgian health insurance fund with over four and a half million members. They are a brand that truly care about students which they prove in their actions. CM organises regular activations for students throughout the year. They spread awareness through fun campaigns such as giving away free earplugs at festivals. One of these activations is Teleblok, a free helpline and chat. Offering social support to students during the exams, Teleblok is the perfect fit for any Zerocopy course.
What better way to help students study while they are actually studying? CM created a sensibilisation campaign informing the students on this initiative, offering relaxation, motivation and even promoting a healthy lifestyle when studying. They also held a competition for graduates where you could win a sweater with your birth year on it.
Zerocopy proved to be the perfect medium for promoting Teleblok and students reacted enthusiastically to the refreshing campaign. In return CM built a ton of goodwill with their perfect audience. This is how marketing should make a difference! And we’re glad to be a part of that.
Sensibilisation case - Failing Forward
Entrepreneurship is trending but a lot of people hold back on becoming an entrepreneur because of the fear of failure. Failing Forward is an initiative by Startups.be that teaches young and starting entrepreneurs how to cope with failure and how to use it in your advantage by learning from it. Through testimonials, content and events experienced and established entrepreneurs share their biggest failures and how they used them to go forward.
Startups.be created an awareness raising campaign, promoting Failing Forward aimed to entrepreneurial types by inserting testimonials of entrepreneurs in the courses. Additionally they used the online Zerocopy platform to effectively promote the big Failing Forward conference.
Failing Forward helps breaking the taboo of failure and turns it into a positive learning experience. Lots of our students have an entrepreneurial itch, but fear holds them back. By taking away that fear they get to view failure as an opportunity to learn how to do better which is exactly what we want our students to do.