Woman writing an amazing body for her advertisement by using Zerocopy's tips to captivate her audience's attention. She knows how the anatomy of an advertisement is made up.

The anatomy of an advertisement part 2: Write so that your audience wants to read

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The body of your advertisement is similar to your pitch and should contain a clear value proposition. This might be a product promotion or general publicity on your company but make sure to keep your advertising goal in mind when writing so that your communication stays consistent Seven C’s of communication in advertising What often […]

Maxime Carpentier giving a presentation about Zerocopy's path during Het Congres (by VIGC)

Engineering Success (Part 1): How to launch a successful start-up

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Engineering Success During the annual congress of the graphic industry (Het Congres) organised by vigc[i], Maxime Carpentier (CEO of Zerocopy) was invited to give a presentation. The topic was how Zerocopy successfully launched a new business model in print. “Success can be engineered” was his overall message. I have met with him to go into […]

Zerocopy interview: A chat with Maxime Carpentier – Part 3

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Article 3 and the final part of our Zerocopy interview with Maxime Carpentier, CEO of Zerocopy. Today we will talk with Maxime about his achievements, finances and things we can expect for the future. enjoy! 1.    Which achievement are you most proud of? That Zerocopy is doing something good in the world, lowering the financial barriers of […]